Sonam Saxena is a tech industry veteran currently leading AI/ML developments in advertising at Meta. An established entrepreneur and investor, Saxena maintains various patents for inventions in the emerging tech sphere. He joins Bartering Exchange Network in hopes of collaborating with fellow innovators in A/B Testing, Bayesian inference, developer efficiency, Artificial Intelligence and Machine Learning.
Meta AI/ML Experimentation Team
Sonam Saxena leads the AI/ML Experimentation Team at Meta. In this role, Saxena is uniquely positioned to influence the future of applied artificial intelligence and machine learning in marketing and advertising. While his impact is transformative, Saxena explains that AI/ML is the actual vehicle navigating the technological territory. At Meta, Saxena’s Experimentation Team runs the engine that decides which Artificial Intelligence (AI) / Machine Learning (ML) models are promoted to production.
Entrepreneur & Business Investor
Driven by an energy of innovation, Sonam Saxena knew early on in his career that he wanted to create something. Guided by the notion that failure is critical for innovation to happen, Saxena sought out to not only create, but also reshape. Through application of continuous adaptability, the entrepreneur has been able to innovate in real time. Saxena’s transformative approaches are what have earned him established status as a tech industry veteran and SaS Marketing Professional.
Apostle IT Solutions
Sonam Saxena established his first startup, Apostle IT Solutions in 2000. Saxena led the outfit for nearly seven years, before dissolving the venture to embrace new opportunities in Information Technology (IT) leadership. Apostle IT Solutions was a high tech company centered in the iTeS space (Information Technology Enabled Services). Employing over 100 people, the outfit grew to revenues in excess of $3M USD. Navigating multiple investment vehicles, Saxena diversified Apostle IT Solutions under his leadership. Primary areas of interest included SEO (Search Engine Optimization), SEM (Search Engine Marketing), eCommerce, Gaming and MMORPGs (Massively Multiplayer Online Role-Playing Games). Apostle IT Solutions also operated an eLearning project, as well as a 24-hour toll-free helpline for roadside assistance.
